How to Host an Art Exhibit in a Coworking Space
Thinking of showing your work outside a gallery? Here is how artists can pick a coworking space, agree terms, set up, promote and sell.
In this article
- Why show art in a coworking space instead of a gallery?
- How do you choose the right coworking space for an exhibit?
- What should you agree with the operator in writing?
- How do you plan the show itself?
- How do you get people to come?
- How do you run the opening and sell work?
- What should you do after the show?
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Yes, you can show your art in a coworking space, and it often works well for a first or small solo show. You agree terms with the operator, hang a focused set of pieces in a shared area, and use the members and events already there as your audience. Success depends on written agreements and on promoting the show yourself.
Why show art in a coworking space instead of a gallery?
A coworking space is not a gallery, and that is part of the appeal. Here is what it can offer an artist:
- People who walk past daily. Members see your work repeatedly, which can start conversations a one-night opening cannot.
- Lower barriers. Many operators are happy to fill empty walls, and some host art for little or no fee. Ask, because policies differ from place to place.
- A relaxed setting. Visitors who feel uneasy in a formal gallery often browse more freely here.
- Useful contacts. Members include freelancers, founders and small companies who may buy for an office, or who need a designer or illustrator.
The trade-offs are real too. Lighting is usually designed for screens, not paintings, foot traffic is mostly members, and the space cannot close for a quiet viewing during work hours.
How do you choose the right coworking space for an exhibit?
Visit at a busy time before you ask. Check these points:
- Wall and floor space. Can you hang work without crowding desks? Are there rules about nails, hooks or rail systems?
- Light. Look for even light without strong glare on glass or glossy surfaces.
- Traffic. A lobby or café area gets more eyes than a corridor.
- Events. A space that already runs member evenings can host your opening without extra setup. Our piece on hosting workshops in coworking spaces shows how operators think about events.
- Fit. A bright, modern space suits contemporary or graphic work. A quiet, traditional office may suit smaller, calmer pieces.
What should you agree with the operator in writing?
Keep this simple and put it in an email or a short agreement. It protects both sides.
- Dates for installing, showing and taking down the work.
- Any fee, and whether the space takes a commission on sales.
- Who insures the artwork against damage or theft. Do not assume the building's policy covers it. Ask the operator, and check your own insurance or ask an insurance broker.
- Whether you may hold an opening event, serve drinks, and invite non-members.
- Whether you can sell on site, and how payment is handled.
- Who may photograph the work and post the pictures.
How do you plan the show itself?
Pick a small, coherent set
Shared spaces suit a tight group of pieces with a common theme, palette or subject. Ten pieces that belong together read better than thirty that do not. Measure the walls first and sketch the layout on paper.
Hang for how people really move
Put the strongest piece where people see it on entering. Keep the centers of pieces at a comfortable eye level, and leave space around each. Keep work out of the way of doors, kitchens and spots where people carry hot drinks.
Label everything
Each piece needs a label with title, your name, medium and price or a note such as "not for sale". Add a short artist statement and a way to reach you, such as a QR code to your portfolio. If you want to use sharper product shots for your portfolio, our post on using a coworking space as a photography studio may help.
How do you get people to come?
Do not rely on the space's members alone.
- Ask the operator to mention the show in its member newsletter and chat group, and to put a sign at reception.
- Invite your own list by email with the date, time, address and a clear picture of one piece.
- Post on the social platforms where you already have followers, including a few photos of the installation.
- Tell local art groups, community boards and neighborhood newsletters. Short, factual notices work better than long press releases.
- Team up with another artist or a nearby café to share each other's audiences.
How do you run the opening and sell work?
Be there. Greet people, answer questions, and let visitors talk about what they see. Keep refreshments simple and check the space's rules on alcohol and cleaning first. A guest book or a short feedback card gives you names to follow up with.
For sales, set prices you can defend by comparing them with similar work from artists at your stage. Offer more than one way to pay, write a simple receipt for each sale, and agree delivery or pickup after the show ends. For larger sales or commissions, a short written contract is wise. If the amounts are significant or you are unsure about taxes on sales, ask an accountant or a lawyer.
What should you do after the show?
- Take the work down on the agreed date and leave the wall as you found it.
- Thank the operator and staff, and ask whether they would host you again.
- Email everyone who left details, with a thank-you and a link to remaining pieces.
- Note what worked: how many people stopped, which pieces drew questions, and what you would change.
If you are framing or displaying new work, you can browse the art supplies collection at MaviGadget.